This is a typography guide. It will explain to you what are the options to format texts within the service.
Usually info sections, speakers, schedule items demand a short description. The simplest and quickest way to achieve it - just to write it. EventSheep will automatically detect links within the text for you.
When you need something more than a short description you can use a markdown feature.
Markdown is a simple way to format text that looks great on any device. It doesn't do anything fancy like change the font size, color, or type — just the essentials, using keyboard symbols you already know.